If, at this time last year, you predicted Pokémon would be a major topic in Urban Land Institute’s Emerging Trends in Real Estate 2017 report, you are hopefully quite wealthy today.

Of the dozens of trends ULI identified in the major report released this week, augmented reality is one of the most new and exciting. The report noted the wild success this summer of Pokémon Go and how it led people to locations they had not planned to visit.

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