Amenities alone won’t guarantee tenant retention

As Yogi Berra said, “The future ain’t what it used to be.” In the competition to attract tenants, commercial real estate owners constantly are reaching for what’s next in building amenities and space activation. What’s hip? What’s cool? What’s the latest gadget, app or touchscreen technology? Building owners are always looking for the shiny new toy that captures tenant interest to drive and maintain occupancy.

The list of options is endless and limited only by the amount of money an owner is willing to spend. New technologies such as robotic greeters and electronic key apps that allow users to open doors with their smartphones are becoming more prevalent in office environments. The overarching idea is that buildings are being judged on their cool factor. The expectation has been that the 21st century work environment must continually be modified to embrace the newest fads, apps and tech toys.

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